Funnel
Where shoppers drop off between visiting and buying
vs previous 30 daysSynced 10 min ago
Sessions20,451▲ 2.3%
Add-to-cart rate13.9%▲ 0.5 pt
Checkout rate7.8%▲ 1.1 pt
Conversion4.66%▲ 0.8 pt
Store funnel
Visit to purchase, last 30 days
20,451Sessions100% of sessions
Start
12,390Product views60.6% of sessions
60.6% continue
2,833Add to cart13.9% of sessions
22.9% continue
1,597Checkout started7.8% of sessions
56.4% continue
954Purchase4.66% of sessions
59.7% continue
Shoppers lost at each step
Share who did not continueBy device
Same period| Device | Sessions | Add to cart | Checkout | Purchase | Conversion |
|---|---|---|---|---|---|
| Desktop | 7,457 | 1,038 | 602 | 373 | 5.00% |
| Mobile | 12,011 | 1,656 | 913 | 540 | 4.50% |
| Tablet | 983 | 139 | 82 | 41 | 4.17% |
MobileMobile shoppers convert 10% less often than desktop shoppers (4.50% against 5.00%).