Attribution
Which sources and campaigns bring customers who pay
vs previous 30 daysSynced 7 min ago
Ad spend$16,863▲ 0.3%
Return on ad spend2.77×▼ 0.2
Orders from ads423▲ 7.4%
Cost per paid order$39.86▼ 6.6%
Sources
Last-click, last 30 daysModel: last click
| Source | Sessions | Orders | Revenue | Ad spend | Profit | Return |
|---|---|---|---|---|---|---|
| 3,472 | 286 | $34,736 | $0 | +$13,766 | n/a | |
| Google Ads | 6,439 | 309 | $34,437 | $9,001 | +$4,943 | 3.83× |
| Organic search | 6,440 | 245 | $28,401 | $0 | +$11,048 | n/a |
| 2,497 | 76 | $8,826 | $3,784 | −$424 | 2.33× | |
| Facebook Ads | 1,603 | 38 | $3,447 | $4,078 | −$2,703 | 0.85× |
Profit by source
After ad spendCampaigns
Best and worst by profit| Campaign | Source | Spend | Orders | Profit |
|---|---|---|---|---|
| Newsletter: weekly | $0 | 120 | +$6,072 | |
| Back in stock | $0 | 109 | +$5,173 | |
| Brand search | Google Ads | $3,000 | 84 | +$926 |
| Shopping: bestsellers | Google Ads | $2,929 | 82 | +$829 |
| Autumn lookalike | Facebook Ads | $1,395 | 13 | −$1,005 |
| Prospecting: broad | Facebook Ads | $2,683 | 25 | −$1,698 |
Losing moneyFacebook Ads spent $4,078 and lost $2,703. The "Autumn lookalike" campaign accounts for most of it.Review spend
Ad spend is typed in by you each month. Connecting ad accounts directly is planned.