Who we are
FCAnalytics ("we", "us") provides funnel, customer and profit analytics for online stores at fcanalytics.com, operated from California, United States. This policy explains what personal data we collect, why, and the choices you have. Questions go to support@fcanalytics.com.
Data we collect from you
- Account data: name, email address, password (stored hashed), time zone and currency preferences, plan and billing history.
- Store connection data: your store address and the read-only API keys your store issues to us, stored encrypted.
- Messages: what you send through the contact form or by email.
- Technical data: IP address, browser type and the pages you open, in server logs and, if you allow it, analytics cookies.
Data we import from your store
With your approval, we read orders (totals, status, dates, items, refunds, billing name and email, attribution data), customers and products from your store. This is personal data of your customers, for which you are the controller and we are the processor acting on your instructions. We use it only to compute and show your dashboards, reports and exports. Customer emails are masked on screen and appear in full only in exports you download.
If you install the tracking snippet, your store sends us page-level events (session, product view, add-to-cart, checkout step, purchase) with a random session id, device type and traffic source, and the email address entered at checkout. No payment details are ever collected.
Why we use it
- To provide the service: dashboards, syncs, reports, exports, team access.
- To run your account: login, confirmation and reset emails, billing, reminders before a plan ends.
- To keep the service safe: rate limiting, abuse prevention, server logs.
- To improve the site, only with analytics cookies you have switched on.
The legal bases are performance of our contract with you, our legitimate interest in running a secure service, and your consent for optional cookies.
Sharing
We do not sell personal data. We share it only with providers needed to run the service: our hosting provider (servers and email delivery) and our payment processor for plan purchases. Each acts under a contract and only on our instructions. We disclose data when the law requires it.
Retention
Imported store data is kept while the store is connected and deleted when you disconnect it or delete your account. Account data is kept while your account exists and for up to 12 months after deletion in backups. Tracking events are kept for 13 months. Billing records are kept as long as tax law requires.
Your rights
You can access, correct, export and delete your data. Most of this is in the app: Settings › Profile, the CSV exports, Stores › Disconnect, and Settings › Billing › Delete account. For anything else, or to object to a use of your data, email us. If you are in the EU or UK you may also complain to your data protection authority.
Security
Store keys are encrypted at rest, passwords are hashed, all traffic uses HTTPS, access to the app is protected by rate limiting and signed forms, and store access is read-only and revocable from your own store at any time.
Changes
We will post changes here and, for material changes, email account holders. Last updated 12 November 2026.