Traffic attribution
Profit per source and campaign, so you can stop paying for clicks that never buy.
Google Ads
+$14,220
Email
+$11,870
Organic search
+$9,640
Instagram
+$4,105
Facebook Ads
−$925
See your store clearly, from first click to net profit.
FCAnalytics is WooCommerce analytics that turns your orders, visitors and ad spend into one dashboard, updated every 15 minutes: where shoppers drop off, which channels pay for themselves, and what each sale really earns.
14 days of Growth free. No card required.OverviewLast 30 daysLive
REVENUE$128,440▲ 8.2%
NET PROFIT$38,910▲ 12.4%
CONVERSION3.84%▲ 0.3 pt
ABANDONED CARTS3,106▼ 51% before checkout
Revenue and net profitRevenueNet profit
Orders by source
1,206orders
Google Ads34%
Email28%
Organic search23%
Social15%
FunnelLast 30 daysLive
Store funnelVisit to purchase · all devices
Sessions31,402
Product views18,960 −39.6%
Add to cart4,312 −77.3%
Checkout started2,105 −51.2%
Purchase1,206 −42.7%
LEAK FOUND2,207 shoppers added to cart but never started checkout. Fix this step first.
CustomersLast 30 daysLive
LIFETIME VALUE$212.40▲ 6.1%
REPEAT RATE31.6%▲ 2.4 pt
AT-RISK CUSTOMERS418no order in 90 days
Returning customers by cohortShare who ordered again, month 0 to 5
100%
45%
38%
30%
32%
31%
100%
44%
35%
30%
26%
100%
48%
42%
33%
100%
42%
37%
100%
50%
ProfitLast 30 daysLive
Where the revenue goesLast 30 days
Revenue
$128,440
Product cost
−$61,300
Fees and shipping
−$9,870
Ad spend
−$18,360
Net profit
$38,910
MARGIN 30.3%Ad spend is your second biggest cost. See which campaigns earn it back.
Net profit today$1,482 ▲ 9%
New order · $86.40
WooCommerceShopify · nextWix · nextBigCommerce · next
Inside the dashboard
Every report answers one question you ask every week.
Product performance
Best sellers, slow movers and the ones that sell well but earn little.
Linen shirt412 sold41% margin
Canvas tote388 sold36% margin
Wool beanie301 sold12% margin
Abandoned cart insights
See what is sitting in open carts and when shoppers gave up.
3,106open carts this month
Automated reports and exports
A weekly summary every Monday, a monthly profit report, CSV exports and a printable profit report for when your accountant asks.
FCAnalytics weekly reportMon 08:00
Profit up 12.4%, one leak to fixExport CSVPrint report
How it works
Connected in minutes, useful the same day.
Connect your store
Approve read-only access on your WooCommerce store as an administrator. No code needed to start.
WooCommerceShopify · soonWix · soonBigCommerce · soon
Your data comes in
Products, orders and customers import in minutes, then sync every 15 minutes.
Importing orders84%
See what to fix
Funnel, customers and profit are ready to read, with the biggest leak at the top.
LEAKCart to checkout loses 51% of shoppers
Compared with basic analytics
Basic analytics counts visits. FCAnalytics counts money.
| QUESTION | BASIC ANALYTICS | FCANALYTICS |
|---|---|---|
| Where do shoppers drop off? | Page views and bounce rate | Step-by-step funnel with lost orders |
| Am I making a profit? | Revenue only | Net profit after costs, fees and ads |
| Which ads pay off? | Clicks and sessions | Profit per source and campaign |
| Who are my best customers? | Anonymous users | Lifetime value and repeat rate |
| How do I report it? | Manual exports | Automated reports by email |
Your first 30 days with FCAnalytics.
Approve read-only access on your store. Products, orders and customers import the same day, and the Overview, funnel and customer screens fill with your real history.
Enter product costs, payment fees, shipping and last month's ad spend. The Profit screen shows net profit per day and per product, and your first Monday summary arrives by email.
With the tracking snippet on your store, the funnel shows every step from session to purchase, abandoned carts are counted by hour and step, and the monthly profit report lands in your inbox.
Questions, answered.
Anything else, write to us at our contact page.
WooCommerce today, through a read-only connection you approve on your own store. Shopify, Wix and BigCommerce are next.
About two minutes to approve the connection on your store. Your order history then imports in minutes, and you see your first funnel, profit and attribution numbers the same day.
Yes: 14 days of the Growth plan, with every dashboard, no card required. When it ends your store keeps syncing and the Overview stays open; pick a plan to unlock the rest again.
Yes. The Scale plan covers up to five stores, each with its own dashboards, reports and teammates. Starter and Growth cover one store.
Stop guessing where the money goes.
Connect your WooCommerce store and see your funnel, your customers and your net profit today. 14-day trial, no card required.
Start free trial