Traffic attribution
Profit per source and campaign, so you can stop paying for clicks that never buy.
Google Ads
+$14,220
Email
+$11,870
Organic search
+$9,640
Instagram
+$4,105
Facebook Ads
−$925
WooCommerce analytics that sees your store clearly, from first click to net profit.
FCAnalytics is WooCommerce analytics that turns your orders, visitors and ad spend into one dashboard, updated every 15 minutes: where shoppers drop off, which channels pay for themselves, and what each sale really earns.
14 days of Growth free. No card required.OverviewLast 30 daysLive
REVENUE$128,440▲ 8.2%
NET PROFIT$38,910▲ 12.4%
CONVERSION3.84%▲ 0.3 pt
ABANDONED CARTS3,106▼ 51% before checkout
Revenue and net profitRevenueNet profit
Orders by source
1,206orders
Google Ads34%
Email28%
Organic search23%
Social15%
FunnelLast 30 daysLive
Store funnelVisit to purchase · all devices
Sessions31,402
Product views18,960 −39.6%
Add to cart4,312 −77.3%
Checkout started2,105 −51.2%
Purchase1,206 −42.7%
LEAK FOUND2,207 shoppers added to cart but never started checkout. Fix this step first.
CustomersLast 30 daysLive
LIFETIME VALUE$212.40▲ 6.1%
REPEAT RATE31.6%▲ 2.4 pt
AT-RISK CUSTOMERS418no order in 90 days
Returning customers by cohortShare who ordered again, month 0 to 5
100%
45%
38%
30%
32%
31%
100%
44%
35%
30%
26%
100%
48%
42%
33%
100%
42%
37%
100%
50%
ProfitLast 30 daysLive
Where the revenue goesLast 30 days
Revenue
$128,440
Product cost
−$61,300
Fees and shipping
−$9,870
Ad spend
−$18,360
Net profit
$38,910
MARGIN 30.3%Ad spend is your second biggest cost. See which campaigns earn it back.
Figures are illustrative sample data, not customer results. The live demo runs on a generated sample store.
Net profit today$1,482 ▲ 9%
New order · $86.40
WooCommerceShopify · nextWix · nextBigCommerce · next
In one paragraph
What is FCAnalytics?
FCAnalytics is a web-based analytics service for WooCommerce stores. It connects to your store through a read-only authorization you approve as an administrator, imports your orders, customers and products, and syncs every 15 minutes. From that data it builds a conversion funnel, customer segments, product margins, net profit after costs, marketing attribution and abandoned-cart reports, plus weekly and monthly email summaries. Plans start at $29 per month with a 14-day free trial.
Built for WooCommerce store owners, marketers, finance and agencies. It does not replace Google Analytics for traffic analysis and it never writes to your store. Details on features, how it works and pricing. Comparing tools? Read the honest guide to WooCommerce analytics plugins or FCAnalytics as a Metorik alternative. Need profit, not just sales? See the WooCommerce profit report guide.
Inside the dashboard
Every report answers one question you ask every week.
Product performance
Best sellers, slow movers and the ones that sell well but earn little.
Linen shirt412 sold41% margin
Canvas tote388 sold36% margin
Wool beanie301 sold12% margin
Abandoned cart insights
See what is sitting in open carts and when shoppers gave up.
3,106open carts this month
Automated reports and exports
A weekly summary every Monday, a monthly profit report, CSV exports and a printable profit report for when your accountant asks.
FCAnalytics weekly reportMon 08:00
Profit up 12.4%, one leak to fixExport CSVPrint report
How it works
Connected in minutes, useful the same day.
Connect your store
Approve read-only access on your WooCommerce store as an administrator. No code needed to start.
WooCommerceShopify · soonWix · soonBigCommerce · soon
Your data comes in
Products, orders and customers import in minutes, then sync every 15 minutes.
Importing orders84%
See what to fix
Funnel, customers and profit are ready to read, with the biggest leak at the top.
LEAKCart to checkout loses 51% of shoppers
FCAnalytics vs Google Analytics
Traffic analytics counts visits. FCAnalytics counts money.
Google Analytics reports sessions, page views and conversion events sent by the browser. FCAnalytics reads the orders WooCommerce actually recorded, including refunds and order attribution, and subtracts product costs, payment fees, shipping and ad spend to show net profit per period, product and channel. The two are complementary: GA4 explains traffic behavior, FCAnalytics explains which orders and channels earned money. FCAnalytics does not replace GA4 for site-wide traffic analysis.
| QUESTION | TRAFFIC ANALYTICS (E.G. GA4) | FCANALYTICS |
|---|---|---|
| Where do shoppers drop off? | Page views and bounce rate | Step-by-step funnel with lost orders |
| Am I making a profit? | Revenue only | Net profit after costs, fees and ads |
| Which ads pay off? | Clicks and sessions | Profit per source and campaign |
| Who are my best customers? | Anonymous users | Lifetime value and repeat rate |
| How do I report it? | Manual exports | Automated reports by email |
Beyond the built-in reports
What built-in WooCommerce Analytics does not show.
The WooCommerce › Analytics screens report what sold: revenue, orders, products, customers. They show outcomes, not the behavior before them, and they stop at net sales. FCAnalytics reads the same orders and adds the three answers most owners end up building in a spreadsheet. The two run side by side; FCAnalytics never writes to the store.
Where shoppers drop off
BUILT-IN: NOShows orders and revenue, not the steps before an order.
FCANALYTICS: YESFunnel from session to purchase, with the step that loses the most and the carts left behind.
Net profit after costs
BUILT-IN: NOShows net sales and total sales; costs, fees and ad spend are not subtracted.
FCANALYTICS: YESNet profit per period, product and channel after product cost, payment fees, shipping and ad spend.
Which channel each order came from
BUILT-IN: NORecords order attribution on each order (WooCommerce 8.5+) but has no profit per channel.
FCANALYTICS: YESOrders, revenue, ad spend, profit and return per source and campaign, mapped to named channels.
See every report and where its numbers come from, the rules behind each number and the glossary.
Your first 30 days with FCAnalytics.
Approve read-only access on your store. Products, orders and customers import the same day, and the Overview, funnel and customer screens fill with your real history.
Enter product costs, payment fees, shipping and last month's ad spend. The Profit screen shows net profit per day and per product, and your first Monday summary arrives by email.
With the tracking snippet on your store, the funnel shows every step from session to purchase, abandoned carts are counted by hour and step, and the monthly profit report lands in your inbox.
Questions, answered.
More answers about setup, data and billing are in the FAQ. Anything else, write to us at our contact page.
WooCommerce today, through a read-only connection you approve on your own store. Shopify, Wix and BigCommerce are next.
About two minutes to approve the connection on your store. Your order history then imports in minutes, and you see your first funnel, profit and attribution numbers the same day.
Yes: 14 days of the Growth plan, with every dashboard, no card required. When it ends your store keeps syncing and the Overview stays open; pick a plan to unlock the rest again.
Yes. The Scale plan covers up to five stores, each with its own dashboards, reports and teammates. Starter and Growth cover one store.
Stop guessing where the money goes.
Connect your WooCommerce store and see your funnel, your customers and your net profit today. 14-day trial, no card required.
FCAnalytics costs $29 (Starter), $79 (Growth) or $199 (Scale) per month in USD, billed one month at a time with no annual contract and no percentage of sales; every account starts with 14 days of Growth free, without a card.
Start free trial