Analytics that counts money, not visits.
FCAnalytics is a web-based analytics service for WooCommerce stores that turns orders, customers, products and ad spend into funnel, customer, product, net-profit, attribution and abandoned-cart reports. It started with a simple complaint: store dashboards show revenue and traffic but never say what each sale really earns or where the shoppers who did not buy went.
What is FCAnalytics?
FCAnalytics is a web-based analytics service for WooCommerce stores. It connects to your store through a read-only authorization you approve as an administrator, imports your orders, customers and products, and syncs every 15 minutes. From that data it builds a conversion funnel, customer segments, product margins, net profit after costs, marketing attribution and abandoned-cart reports, plus weekly and monthly email summaries. Plans start at $29 per month with a 14-day free trial.
Details are on the features, how it works and pricing pages.
Who FCAnalytics is for
FCAnalytics is built for people who run a WooCommerce store: owners who want one screen that says how the store did and what to fix first, marketers who need profit per source and campaign after ad spend, finance staff who need net profit and CSV exports with cost per row, and agencies that manage up to five client stores on one account with viewer seats for each client.
More on each on the solutions page.
What we believe
A store owner should be able to open one screen on Monday morning and know three things: how the store did, what is leaking, and what to do first. Everything in FCAnalytics is built backwards from that moment.
How we build
Read-only access to your store, numbers you can check against WooCommerce, costs you control, and plain language instead of jargon. No percentages of your sales, no lock-in: export everything, disconnect any time.
How we count
WooCommerce's own "total sales" adds tax and shipping to what the customer paid, and it never subtracts what the sale cost you. FCAnalytics starts from paid orders, processing, completed and refunded, with refunds taken off, and subtracts product cost, payment fees, shipping and ad spend to reach net profit. Every rule is written out on the methodology page and summarized on the features page, so any number can be checked against your orders screen.
Where we are
FCAnalytics is operated from California, United States, by a small, independent team. Support is answered by the people who build the product, at support@fcanalytics.com, within one working day. We build from what store owners tell us they need.
What is next
Shopify, Wix and BigCommerce connections, direct Google Ads and Meta spend, and alerts that tell you about a leak the day it starts rather than in the weekly summary. No release dates have been announced. WooCommerce comes first, and it has to be right.
Want to talk?
Questions, feedback or a store with an unusual setup: write to us. We read everything.
Stop guessing where the money goes.
Connect your store and see your first funnel, profit and attribution numbers today. 14-day trial, no card required.